Just read an interesting article about marketers using bloggers and Twitterers to spread the word about their brands and offers. And some potentially interesting platforms are shaping up to help brands connect with their customers through celebrity bloggers and influencers. In light of Twitter COO Dick Costollo saying they'll soon be launching a 'fascinating, non-traditional' advertising business, social media space is all set to see a lot of controversy and experiments with monetizing audiences.