Mikhail Gorbhachev is one the latest faces of Louis Vuitton luggage. He is supposed to have agreed reluctantly in return for a donation the brand made to Green Cross International, his environmental charity.I found the use of Gorbachev very interesting because firstly it’s refreshing to see a face that is not associated with sports or movies. Secondly by using him, the brand is also making a statement about fashion by moving away from flash and glitz. In a way, it is showcasing its credentials on other dimensions of fashion – wealth, understated class, exotic travel etc.
Thinking aloud – who could be an equivalent for Louis Vuitton in India. Any retired politicians?
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