The Brave New World

Somebody once said that all new ideas are first dismissed as laughable, then spurned as impossible and finally accepted as obvious. Two days before Tata Motors unveils what is being popularly dubbed the People’s Car, I sense the transition already happening from the second to the third state. In that context, read this interview with Rajiv Bajaj on making affordable cars- coherent and extremely sharp. Without being jingoistic, it really makes me feel good about our industry and the companies leading the charge towards a new order.