User generated content has been experimented with for quite some time now. Here's a big promotion that is currently on here in the US for Heinz ketchup inviting consumers to make their own TV films for Heinz and submit it online. The winners would get to see their films on national TV and also win over $50,000.
So will the next metal winner be John Doe from Suburbanville, or will Geeta from Gorakhpur beat him to it.
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