Saw an interview with Bill Aitkinson, Apple employee 51 who was standing in a line outside an Apple store in Cupertino, California last Friday evening to buy his iPhone. He believes an year from now the number of people on the internet would double because they’ll be logging in through the iPhone.
I agree. At some point, I think exponential growth in internet penetration in less developed countries like India will come about because of mobile phone devices which are more intuitive and less dependant on “literacy”. Though I doubt iPhone will be that phone – they’ll simply not be able to deliver a value proposition to the mass even in the US, let alone a less developed country like India.
I also had an opportunity to try out the iPhone. Though the phone felt robust, sleek and everything one expected it to be, surfing was Stone-Age due to the slow network speed. I waited for three minutes for agencyfaqs page to open up and then gave up. But the phone itself deserves two thumbs up.
BTW, Steve Jobs was the first in that line outside the Apple store. Talk about great marketing. We in advertising have a lot to learn from him.
I also had an opportunity to try out the iPhone. Though the phone felt robust, sleek and everything one expected it to be, surfing was Stone-Age due to the slow network speed. I waited for three minutes for agencyfaqs page to open up and then gave up. But the phone itself deserves two thumbs up.
BTW, Steve Jobs was the first in that line outside the Apple store. Talk about great marketing. We in advertising have a lot to learn from him.
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